Improving natural results on search engines is done through a process that encompasses both on and off site strategies as well as social engagement. While SEO is an ever evolving professional practice, there are many foundational or traditional elements at its core. Below is a list of many of the best practices for SEO as well as more evolved and advanced techniques to guide webmasters and business owners toward better results online.

There is an ethical approach to engaging in an SEO campaign and the way a digital marketing agency manages that is weighed within a Code of Ethics. “Black Hat” SEO techniques such as hidden text, cloaking, paid links, content scraping and doorway pages are no longer tolerated and are strictly enforced as they are against Googles Webmaster Guidelines. These tactics will often lead a site to be penalized by search engines and can even cause websites to be removed from the index for extended periods of time. At ProximaHost, we have made it one of our organizational goals, in addition to our commitment to our customers, to bring a positive name to our industry by promoting “white-hat,” ethical optimization methods. Without resorting to questionable or unethical practices, our ethical approach to SEO enables us to offer our clients peace of mind, something that is not listed on a contract but en-grained in our methods.

Our comprehensive SEO campaigns involve a systematic approach to creating a significant online presence. Our typical “best practices” campaigns provide a detailed process to achieve high natural search rankings. Each website is different and no one SEO strategy can achieve success for every unique situation. ProximaHost tailors each SEO campaign to meet the needs of your website and your goals. Sure, it sounds easy, but it has taken us years of trial and error to reach this plateau and we feel confident we can provide our clients with real results. If you are interested in working with an SEO company that has a proven track record of success and can deliver your business a substantial return on investment, then ProximaHost is the right choice for a no non-sense approach to search engine optimization.

Pay-Per-Click advertising is surging both in the United States and internationally. The high demand for PPC is illustrated by Google’s recent Q3 earnings, in which the company reported a 23% rise in their search ad business. The fact is that everyone, from small businesses to Fortune 100 companies, is spending less each year on “traditional” advertising avenues and devoting resources toward online advertising and PPC. ProximaHost founder and CEO Ken Wisnefski surveyed this change in advertising several years ago and positioned ProximaHost to enter the market at its earliest point, capturing both market share and a strong reputation. The end-product of a ProximaHost Paid Search campaign is a well-oiled machine that provides optimal results and endless return on investment to our clients.

Landing Page Optimization is also a critical component to search engine marketing campaigns. Not only does Google report that Ad visibility is favorably given to companies that direct traffic to rich landing pages, but your potential customers may react differently depending on the “experience” that your site/landing page delivers. The goal is to create a “sticky” landing page that contains strong, relevant content, while at the same time enticing customers to make some sort of conversion.

Our team of professionals can help your company create a brand, design a website, upgrade an existing one, develop cutting-edge e-commerce platforms that are responsive and more!

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Google and other leading search engines prioritize websites that produce dynamic and engaging content for their users. When it comes to the Internet, the customer is certainly always right. Social media platforms provide amazing opportunities when it comes to building a strong reputation. With a well sought out strategy, ProximaHost can use Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, Instagram, SnapChat and more to keep your audience engaged and interested in your business, A University of Massachusetts Dartmouth study also found that Facebook and YouTube marketing were used by nearly 70 percent of those companies. Those numbers aren’t going to go down in the years to come. Platforms like Facebook and Twitter can be used to target individuals who will buy your product or utilize your service. Social media is a huge part of the future of business and ProximaHost can ensure your business stays ahead of the curve.

This past year, companies leveraged social media more than traditional advertising channels to advertise their products and services. We can create buzz for your products through contests, engage with your audience by promoting relevant and interesting content, and provide compelling company insights and news. More people use their smart phone to search the Web than ever before. When they find you, it’s important you have something to say. Your social media channels can become a go to destination on a daily basis. Each platform has its own strengths and ideal purpose, so our team evaluates your website and determines the best outlets for your optimum benefit. For example, the relevance of Snapchat has risen dramatically in the past several months, and as a result, we have adopted our practices to include the optimal utilization of that platform alongside others. The strengths of each can be leveraged with effective and targeted cost-efficient advertising methods that complement your presence on each platform.

Your website gets new visitors every day but what percentage of these visitors is actually turning into sales or leads? Conversion Optimization is the practice of increasing this percentage by testing adjustments to on-page elements. These adjustments could be as simple as modifying the copy in a call-to-action or changing the color of a button… or as elaborate as design alterations to your landing pages. ProximaHost offers custom conversion optimization services to maximize your conversions. From form fills and sign-ups to ecommerce sales – no matter what the goal of your site is, our strategies will show you results.

Audit or implement analytics goals tied to the site’s conversions to ensure proper tracking data. Install heat-map tracking on key landing pages to track user behavior. Complete a full UX & Conversion Analysis for the website detailing the recommendations for improving conversion based on best practices, analytics data, heat mapping data and our team’s expert knowledge from implementing conversion strategies for other companies. Prioritize the recommendations from conversion analysis. Begin AB testing the key elements outlined in the analysis. Once statistically-significant positive results have been obtained by a particular test, the improvement should be rolled-out to positively influence the site’s overall business success.

Video optimization has become an essential tool for SEO campaigns. By incorporating custom videos into your website and social media channels, you can expose your brand and attract more visitors to your site. Unlike static content, videos introduce content to your visitors in an engaging and interesting way. Videos are an effective method to stand out from competitors, enhance your search engine rankings, and decrease the bounce rate of your site pages. Our professional video creation and marketing services at ProximaHost will boost your SEO campaign. Our custom video services are valuable for businesses and organizations across all industries. We use professional voice overs and custom imagery to create videos that enhance your brand and effectively deliver your organization’s message.

1-You Tell Us The Idea – Videos can be used to deliver any message. Your video can describe your company or product or share the ins and outs of your industry. It can also explain how to use a featured product or provide a series of helpful tips. If you can’t come up with an idea for the video, our marketing team can help you choose a worthwhile topic. 2-ProximaHost Writes the Script – Once you choose a topic for your video, our professional content writers will create a script that successfully delivers your message. 3-ProximaHost Creates the Video with a Professional Voice over – After you approve the script, we create your video using a professional voice over. Your video will incorporate custom imagery and text to accentuate your organization’s desired message. 4-ProximaHost Promotes the Video – Upon completing the video, ProximaHost can promote it to your website and to your YouTube and Vimeo channels.

Equations are more important to me, because politics is for the present, but an equation is eternal.

Public Relations play a vital role in marketing your brand, especially in an ever-changing market and competitive landscape. Not only does Proxima have a reputable relationship with many major media outlets that frequently cover us, but we can help your company become a valuable resource, too. Reporters and editors are constantly looking for reliable sources with whom to discuss current and future topics. Our in-house content writers are ready to put your business in the spotlight.

Proxima’s email marketing solutions are designed to engage your audience, drive conversions, and nurture your leads. Among traditional marketing techniques, email marketing is one of the best ways to develop leads and drive sales… and it’s time your business took advantage of it.

Email Acquisition – Implementing proven strategies to grow your mailing list. Email Template Designs – The creation of custom designed email templates for your messages. Copy Creation – Content development for your email campaigns specific to that particular campaign goal. This includes creation of engaging, promotional campaigns as well as behaviorally-triggered messages. Email Scheduling and Tracking – The set-up and scheduling of emails, as well as data collection of each mailing including opens, click-through rates, and bounces.

As a mesh of ages-old business practices and modern technology, it is one of the fastest-growing and most competitive arenas that there is. Each day, more retailers and business owners move their businesses online, as they want to operate their store-fronts 24/7/365. Each year, new records are set for online spending. The growth of this industry allows businesses to expand their reach into different geographical markets while offering existing customers a convenient way to shop for goods and services at home. At Proxima, we understand how important this online presence can be

By choosing Proxima, you can guarantee that you will have an online storefront that really works. In this highly dynamic industry, it is important to choose the right platform to host your ecommerce initiatives, which is why we are proud to announce that our platform of choice is Magento. Magento’s exceptional quality, in addition to their expansive development network, has quickly made it a leader in the ecommerce industry. As an open-source platform, custom development is no problem and you can count on our programming professionals to bring your ideas to life. Magento is also an industry leader when it comes to specialized SEO features.

At Proxima, our highly talented graphic design team will ensure that our clients’ storefronts are engaging and generate a great user-experience. With our expertise in search engine optimization and landing page optimization, we will design a highly visible storefront that capitalizes on the inadequacies of the competition and increases your traffic and ROI.

We love taking ideas and turning them into real apps. We are passionate, creative, and have experience developing products as entrepreneurs.

Mobile advertising is a crucial component of mobile marketing; in fact, mobile ad spend grew over 100 percent in the year 2013 alone. At Proxima, our team of experts will create targeted ads that reflect broad-match and action-based keywords specific to mobile searches, as well as ads that are easily loadable with responsive landing pages and emphasize contact information. We also understand that mobile advertising is most effective when an ad campaign can be found on multiple platforms, which is why our mobile ads will fall in line with a company’s current social media or traditional online advertising campaigns. Mobile ads can be created as rich media ads, banner ads and text tagline ads and can even be included in apps, which has proven to be one of the most successful areas of mobile advertising.

Unnatural links pointing to a website can be devastating to any SEO campaign. Google can take targeted action on websites for their unnatural links and the sire will receive a manual action. Manual actions are penalties resulting from a human reviewer at Google who has determined a website violates Google’s guidelines, and includes spammy techniques like unnatural linking.

Whether you have a manual or algorithmic penalty due to unnatural links, the identification and removal of these unnatural links should be the first steps towards a successful recovery. Proxima offers toxicity and reclamation services which help with the identification and removal of the unnatural links that are affecting the site. The Link Toxicity Analysis, completed by our team of in-house marketers, is a classification of all of the links pointing to your site, whether they are toxic, neutral or healthy links. The next process is the removal of the toxic links through our link reclamation services. This process is completed by contacting the webmasters of the page in question and requesting that the toxic links get removed. We provide full documentation of the process with the date and responses from each and every webmaster.

Proxima will then create a disavow file of the remaining links that did not get removed. This disavow file is uploaded to the sites Webmaster Tools and the remaining toxic links become invisible to Google. Finally, Proxima will submit a letter of reconsideration to Google, requesting that the penalty on the site get removed. Although many times it will take a 2nd submission to Google; our teams of in-house experts have had repeated success with the removal of these penalties.

Implementing a local SEO campaign is one of the first steps we take when launching a client’s online marketing strategy. We first ensure that a client’s website is properly and fully indexed by the major search engines that determine rankings, which involves submitting an XML sitemap to platforms like Google Webmaster. Our local SEO services then identify the keywords and phrases that a client’s local target audience searches for, and incorporates these keywords effectively throughout a website in meta descriptions, H1s, image alt tags, title tags, and content. We also display a client’s city and state prominently in these areas of a website, as well. Quality content will also be regularly published to a client’s website and social media platforms, and will focus on topics and keywords specific to the interests and behaviors of the business’s local audience. This helps search engines to more effectively rank a client’s website for local search results, while providing potential customers with truly relevant content that engages and encourages multiple visits and conversions.

Proxima also creates client listings in numerous online business directories like Yelp! and Google + Local to significantly boost a company’s local online presence. Our primary goal is to make every client’s company more visible and accessible and, despite the decline in popularity of the physical phone book, an online business directory is now the best method for achieving both of these objectives. A local business listing is a page that provides basic contact information, including the company’s official name, address, and phone number, and a link to its main website, all represented uniformly on every business profile (consistency is key). The more pages created on various online directories, the better chance a business has of being found when customers search for nearby services. Having lots of local directory listings also improve a business’s” authority” or reliability according to search engines, which in turn can improve rankings in local search results pages. At Proxima, we can create over 50 local profiles for clients with brick-and-mortar storefronts. If a client has multiple locations, we’ll set up profiles for each individual location as well. We’ll also make sure that each local profile is categorized correctly based on the product or services offered, (as categories play an important role in ranking), select an appropriate business title that adheres to Google’s guidelines for quality local business listings, as well as include informative descriptors, valuable outbound links, and citations.

Social media marketing serves as another highly effective means by which to establish a loyal local customer base and increase conversion rates. In addition to creating social media profiles for each of a client’s physical locations, we can also create locally-advertised coupons and advertisements on Facebook to engage a new audience. These Facebook ads and coupons are highly customizable, allowing us to incorporate specific expiration dates, terms, and conditions, advanced options and reminder e-mails based on the preferences of our clients. We can also enable Foursquare check-ins so that Facebook users can find a local business and “check-in,” via the application, which identifies the user’s location. According to Foursquare, 93% of all local businesses in the U.S. are listed on their website, often as a result of listing creations from customers themselves. This demonstrates not only the popularity and prevalence of the Foursquare service, but also that if a client doesn’t create their own listing, a customer likely will. With our social media local marketing strategy, we’ll help clients to list themselves more accurately and effectively so that all necessary information is included so that customers can easily find it.

Proxima can further help clients reach a local consumer base through the use of Google AdWords. Google AdWords is a strategic online advertising service that allows businesses to market to a specific (in this case, local) audience based on keyword research. A client’s AdWords advertisement will appear on a Google search results page in the top or side bars when users from a specific region search for a targeted keyword. This system ensures that businesses only target viewers who are actually interested in a particular service or product within the client’s region, and advantageously operates on a “pay per click” basis. This means that a business will only pay for advertising space when a viewer actually clicks on a Google AdWords advertisement.

When embarking on a local marketing campaign, it’s also smart to create separate, individual pages for each of a business’s locations. Why? Unique local web pages (not to be confused with directory profiles), can help improve organic search results for local businesses and provide an overall enhanced user experience. A unique local page allows visitors from specific locations to easily find exactly what they’re looking for when visiting a business’s main page. We also create distinct pages for each of a business’s locations – without duplicate content that could be penalized by Google – and instead provide valuable content that is tailored to the audience of a specific location. For example, a unique local page may have links to a client’s local blogs or outbound links to relevant local websites, along with case studies and photos of service conducted within the city, testimonials from area customers, or a Google map of the specific location. A unique local page created by Prooxima lets customers know that a client is truly cognizant of the individual needs and specific interests of its consumers in a particular region.

Proxima can also implement a mobile marketing plan as part of a comprehensive local campaign. Without proper mobile marketing, modern businesses have little to no chance of observing significant local growth. Why? The reality is that mobile device usage for Internet searches is skyrocketing, with 95% of mobile device owners stating that they rely on their devices for local searches. Given that Google has also recently announced that websites will be identified as “mobile-friendly” on search engine results for meeting specific compatibility criteria, the stakes have never been higher for businesses to jump on the mobile bandwagon to sustain and grow their local customer base. Our effective mobile marketing involves creating a responsive website design that allows a site to easily adapt to any mobile device to ensure consistent usability and navigation for mobile users, as well as elicit higher conversion rates. We can also implement an advertising campaign specific to mobile devices and personalize it based on collected demographic information, so that ads are targeted (and retargeted) at a local mobile audience. These ads will appear on mobile search engine results pages as well as on mobile apps, and are properly configured for these devices in terms of format and presentation.